NDM News case study: Audience and Institution

1) Come up with an example of an institution that has benefited from the changes new and digital media has brought to the news industry. Explain how new technology has helped the institution and try to find statistics or financial figures that support your point.

I believe that the institution that has benefited the most with new and digital media is E-Media. This is because of the fact that more and more people are going on the internet. In fact 21% of people between the age of 16 - 24 get their news from the internet and that statistic is only going to go up with Print and Broadcast not changing the way they report news. Why watch a news program for 30 minutes when I can go to the internet and get the information I want in minutes.

2) Find an example of an institution that has suffered as a result of the changes new and digital media has brought to the news industry. In what way has it had a negative impact? Again, try and find actual statistics or financial figures to explain your point.

With Print they have suffered due to E-Media producing the same stories but for free and it being more accessible at home or on the road but they have still benefited from new and digital media because of the new stories that they are getting. They can now put more edgy material of the front page of a newspaper now because of the fact that there are more way of getting citizen footage for example when Muammar Gaddafi died in 2011 all of the images found was on camera phones but overall I still believe that the bad outweighs the good due to E-Media being a key part of the Newspapers decline in sales.

3) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

I believe that it isn't clear that audiences have benefited more from new and digital media in comparison to institutions. I say this because of the fact that with new and digital media has become a key part in a lot of people daily routine. A lot of people in general have access to a smart phone with 72% of the general population in the UK have a smart phone which is very important for audiences because a lot of people will have apps or subscriptions to their favourite news channels on their smart phone and now people are getting up and checking their phones instead of getting up getting dressed and getting a newspaper. Also with smart phone people can pick and choice what information they want to read.

However Institutions have also benefited from new and digital media with print, broadcast and e-media have all benefited from the new tech age. With print it's benefited via now being able to get news from around the world in the blink of an eye with them being able to report the latest news as quickly as possible. With broadcast it's also very similar with the amount of news they are getting from around the world but it's also the case that they are able to have On Demand services as well so if you missed the 6 o'clock news you can watch it online in your own time. And with E-Media they have now been able to spark an interest in the news with a new demographic with the youth. The youth are now becoming more and more interest with what is happening in the news today. Due to Twitter and Facebook they can get all the information they need in a short period of time. 52% of people in the UK have a social media account now so more and more people will be able to get the information they need.

Overall I am not sure who has benefited the most both sides have strong cases to stay why their side is stronger. But in the end of the day institutions are trying to able to the audiences in the first place and allowing audiences the power to read what they want, it's allowed audiences to not be loyal to any institution instead now reading the information that most appeals to them so I believe that audiences have benefited the most. 

25/09/15 News Stories

http://www.theguardian.com/media/2015/sep/16/amazon-prime-members-to-get-free-access-to-the-washington-post

• Bezos’s $250m acquisition of the Washington Post brought to an end 80 years of ownership by the Graham family
• Amazon Prime members are being offered a free six month trial of the digital edition of the Washington Post and a discount on future subscriptions
• It also adds another element to the $99-a-year Amazon Prime membership scheme, which started out as a next day delivery service but has expanded to include TV and music streaming, cloud storage and ebooks.

Amazon have made another big move when it comes to taking over the media with Amazon buying out the Washington Post for $250 million dollars last week and they have included this into their 6 month free trial for Amazon Prime. 

I believe that this is a way to make Amazon Prime more than just a network streaming service they are trying to become a brand with getting next day delivery, streaming and now newspapers Amazon Prime has become an overall experience not just a streaming website.

http://www.theguardian.com/technology/2015/sep/12/apple-tv-games-console-can-it-be-trusted

• With the launch of the new Apple TV, Apple has positioned its set-top box as the heir to the Nintendo Wii, bringing accessible casual gaming into the living room with the device’s app store and motion-sensitive remote control.
• the maximum size of an Apple TV app is limited to 200MB”, with no persistent local storage. In other words, apps must be lean, and they must download everything they show from the cloud.
• And unlike the old consoles, there’s no need to ask permission before making a game for the Apple TV, and the company is still much less controlling over what makes it on the App Store than any of the legacy publishers.

With Apple TV trying to new get into the Gaming Console business with Apple planning to expand the usage of the Apple TV to be able to compete with the Nintendo Wii when it comes to gaming and becoming a family entertainment pack for friends and family.

However if the Nintendo Wii has been around for since December 2006 and as a result is out dated by the Nintendo Wii U as well so via Apple Competing with a console that is outdated it's not helpful for them to compete with that console and Nintendo is a trusted brand that gamers and families all connect with as well so I believe they should go into a market that Nintendo have a Monopoly in right now.

Google Article

1) Why has Google led to the decline of the newspaper industry?

Because Google has allowed the ability for anyone to become a journalist and as a result it has lead to people to become inspired to write whatever they want leading to the overall quality of the news declining because of the news becoming oversaturated with everyone being able to become a journalist it should only be the professionals allowed to post news instead of everyone.  
2) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?

Google is responsible for the lack of the jobs in the news industry because it has lead to thousands of people posting news and as a result does people are willing to work for free just so that they can get their name out there in the news industry so it has lead to newspapers hiring bloggers with average quality but will be willing to work for free instead of the person who writes better but is asking for money.
3) Read the comments below the article. Pick one comment you agree with and one you disagree with and justify your opinions in detail.

The vast majority of Google’s revenue comes from searches with commercial intent I.e. “cheapest coffeemaker” or “Miami hotels”. They dont earn very much from news related searches like “benghazi interviews”. I would argue they make their money on the backs of commercial enterprise, not journalists. Sergey and Larry owe the news industry nothing.

I strongly disagree with this comment because with new and digital media more and more people are going to get their news from internet instead of newspapers it's just a matter of time for this to happen so I believe that Google are getting a lot more money that this person thinks they are getting because the future of news is here not on the paper.

Somehow I hear a faint sucking sound, like “kissing muffled”. Like a bad marriage, I think letting these wonder boys off the hook totally is as bad as blaming them wholly.

What do you think? The concern here should not be the New York Times and the big boys Google may have hurt, maybe it’s Om’s little competitors? Maybe the written news from the citizen (remember that idea) got washed out with the baby?

Google sold us a bill of goods, like any other corporate blood suckers.

End of Story.

This comment is something I agree with I believe that Google has adapted to what they have to maximise revenue from itself why do you thing they have a news segment on their website why do you think they bought out blogger it's all a set up for Google to take over the news industry just like any other news company has tried to do accept it's now on the internet which is scary because that's the future of news.

News Institutions

The Sun:
Owner - Rupert Murdoch
Publisher - News UK
Founded in 1964 by Daily Herald
Largest age group is 15-34 (4 million readers)
47% of sign-ups are on mobile
12.1m weekly readers and a 2.8m social media footprint

BSkyB:
Owner - Rupert Murdoch
Pay TV

Channels

Sky 1 Sky 2 Sky Living Sky Atlantic Sky Arts Sky 3D Pick Challenge Real Lives Sky Betting and Gaming Sky News Sky Sports (1-5, F1) Sky Sports News HQ Sky Movies (Action & Adventure, Box Office, Comedy, Crime & Thriller, Disney, Drama & Romance, Family, Greats, Premiere, Sci Fi & Horror, Select, Showcase) At the Races History H2 CI Lifetime Nickelodeon Nick Jr. Nick Jr. Too Nicktoons Comedy Central & Extra Sky News Arabia Sky News Australia Sky News Business Channel 10.1m Total customers 4.7m Sky HD customers 3.2m Broadband customers 3m Sky Talk customers £6bn Revenue (12 months to June 30, 2010) £2bn Investment in programming (12 months to June 30, 2010) £855m Operating profit (12 months to June 30, 2010) 16,500 Employees Osterley, London Headquarters BBC Publicly Owned Company Television BBC UK BBC One BBC One HD (High-definition channel) BBC Two BBC Two HD (High-definition channel) BBC Three BBC Three HD (High-definition channel) BBC Four BBC Four HD (High-definition channel) BBC Parliament BBC News BBC News HD (High-definition channel) CBBC (8-12 year-olds) CBBC HD (8-12 year-olds) (High-definition channel) CBeebies (1-7 year-olds) CBeebies HD (1-7 year-olds) (High-definition channel) BBC Alba BBC Nations & Regions See BBC Regional TV BBC Worldwide BBC Entertainment BBC America (United States) BBC Canada (Canada) BBC Lifestyle BBC Arabic Television (Middle East) BBC Persian Television BBC Kids (Canada) BBC Urdu (Pakistan) BBC World News BBC Knowledge CBeebies BBC HD BBC Worldwide Ltd and other Organisations UKTV (in association with Scripps Networks Interactive) Free-to-Air (Freeview): Yesterday Dave Really Subscription (Cable & Satellite): Gold Watch Alibi Blighty Eden Home Good Food UKTV (in Australia and New Zealand) Community Channel Radio Main article: List of BBC radio stations BBC Radio UK BBC Radio 1 (Contemporary popular music) (97-99 FM) - BBC Radio 2 (music for a more mature audience; and comedy), originally known as the Light Programme. (88-91 FM) - BBC Radio 3 (Classical, jazz and non-western music and study in musical topics), originally the Third Programme. (90-93 FM) - BBC Radio 4 (Non-musical entertainment such as drama, comedy, news programmes and factual programmes), previously the Home Service, formed in 1939 from the fusion of the pre-war National and Regional Programmes. Radio 4 has both FM and longwave frequencies and broadcasts a limited amount of different programming on the two bands. (92-95 FM, 198 LW) - BBC Radio 5 Live (News and sports analysis and commentary), originally BBC Radio 5. (909 and 693 MW) -  BBC Digital Radio BBC Radio 1Xtra (new black music) -  BBC Radio 6 Music (indie rock/alternative rock) - BBC Radio 5 Live Sports Extra (Extended and extra commentary of sports events found on Radio 4 long wave) -  BBC Radio 4 Extra (children's, drama and comedy; launched 15 December 2002 as BBC Radio 7) -  BBC Asian Network (Broadcasting in English and a variety of other languages; available as an analogue broadcast in some parts of the Midlands and Northern England) - BBC Nations' Radio BBC Radio Scotland BBC Radio nan Gàidheal (in Gaelic) BBC Radio Wales BBC Radio Cymru (in Welsh) BBC Radio Ulster  BBC Radio Foyle  BBC Local Radio (England and Channel Islands) See BBC Local Radio World BBC World Service -  Miscellaneous BBC Red Button Ceefax BBC Online H2G2 (collaborative writing project initiated by Douglas Adams) Research & Development Department  BBC News BBC Weather Twitter Owner - Jack Dorsey, Evan Williams, Biz Stone and Noah Glass Lunched - 2006 Over 50,000 Verified twitter accounts Made 1.7 billion in revenue

18/09/15 News Stories

Amazon TV

http://www.theguardian.com/technology/2015/sep/17/amazon-launches-gaming-4k-streaming-fire-tv-update

In my opinion I believe that Amazon Fire TV will be the start of the death of TV. I say this because Amazon Prime is the second best streaming service in the world already and it only cost £79,99 it's not specific to how much it costs per film/show but I still believe that it's the next step from what Apple TV started. Amazon Fire TV has built in 4K resolution and it's 75% faster as well and the main reason why I say this will be the death on TV because it wouldn't surprise if Netflix tried to compete with Amazon Fire TV and released with their own TV service.

BBC USA Streaming

http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/digital-media/11872835/BBC-to-launch-new-streaming-service-in-America.html

This is very important move for the BBC. The BBC have been very traditional when it came to it's service being stuck in the mud with it's service. It's important that they finally realise that the future of news is going to be on the internet and new that they are going to be streaming for the USA audience it's important to see if it fails or succeeds because if it fails the BBC will just start a very slow decline.