Media Product 1 is more focused on the grabbing the general public's attention. This is due to the audience they are reaching is going to have a shorter attention span in comparison to the audience that the Media Product 2 is going to have. For Media Product 1 is on YouTube which has a bigger youth demographic (16 - 34) than any cable network therefore it's the case that younger people will be watching the video and have shorter attention which is the reason why the content is only 30 seconds long. In comparison to Media Product 2 in which it's the case that they will have an established repeat customers who are going to be older in comparison to the general age for YouTube users. I believe that is links with Uses and Gratifications more specifically Personal Relationships. With Media Product 1 every video they are trying to establish a relationship between the viewer and themselves to earn an subscription which is what iHave30 want a relationship between themselves and the view. In comparison to Media Product 2 in which they already have a personal relationship with the general public and also have personal identity to further boost they status because trust Sky News through it's brand, image and reliability.
Question 2
Media Product 1 showcases how New and Digital Media has started a new way of getting a message to a world of people. iHave30's video is biased to the protesters dominantly focusing on their point of view and showing how the government is being unfair in how they are treating the people they are meant to protect. iHave30 are trying to spark interest in the subject at hand to try to offer an alternative point of view in which may lead to a campaign supporting their cause. This is similar to the Ferguson in which the campaign mainly started through citizen journalism and how they were posting videos of police brutality in Ferguson in which started a campaign with #BlackLivesMatter and in general started a worldwide phenomenon highlighting the worst of what the police also with the have to offer and it all stems from social media.
Question 3
I believe that the media is run via a Marxism point of view in which the population is victims of Hegemony via people being controlled through passive aggressive techniques that the media uses in order to maintain control of the public. This is highlighted in Media Product 2 in which we just accept every word that was in the broadcast to be true with
Question 3
I believe that the media is run via a Marxism point of view in which the population is victims of Hegemony via people being controlled through passive aggressive techniques that the media uses in order to maintain control of the public. This is highlighted in Media Product 2 in which we just accept every word that was in the broadcast to be true with
