ITV’s coverage of the National Television Awards has attracted its lowest audience in eight years, with fewer than 5.5 million tuning in to see Strictly Come Dancing beat The X Factor to the best talent show prize.
The programme, presented by Dermot O’Leary and broadcast live from the O2 arena in London, attracted 5.47 million viewers and a 25.5% share of total television viewing between 7.30pm and 10pm on Wednesday. This was the event’s poorest overnight rating since 2008, the last awards presented by O’Leary’s predecessor, Sir Trevor McDonald, which pulled in 5.3 million viewers and a 22% share.
Sun website traffic falls by more than 5% despite axing of paywall
The Sun saw a more than 5% fall in its audience in December, despite dropping its paywall fully for the first time on 30 November. theguardian.com fell from an average of more than 9 million daily unique browsers in November to just under 8 million, a drop of 15%, while the Telegraph slid to 4.1 million after losing almost 1 million unique browsers, equivalent to almost 20% of its audience.
Mail Online 13,182,486 (-9.9%)
theguardian.com 7,847,537 (-15.4%)
Telegraph 4,038,417 (-19.59%)
Mirror Group Nationals 3,994,246 (-15.79%)
The Independent 2,796,267 (-14.68%)
The Sun 1,525,662 (-5.63%)
Metro 1,117,256 (-22.96%)
express.co.uk 1,065,378 (-18.72%)
dailystar.co.uk 594,230 (-8.8%)
theguardian.com 7,847,537 (-15.4%)
Telegraph 4,038,417 (-19.59%)
Mirror Group Nationals 3,994,246 (-15.79%)
The Independent 2,796,267 (-14.68%)
The Sun 1,525,662 (-5.63%)
Metro 1,117,256 (-22.96%)
express.co.uk 1,065,378 (-18.72%)
dailystar.co.uk 594,230 (-8.8%)
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