Friday 4 December 2015

NDM case study: Globalisation

1) Is our news influenced by American cultural imperialism? What examples can you think of?

Yes it has with the ideology of focusing on our celebrities more in comparison to other more meaningful stories in different countries. What I mean is that news companies will be more likely to report a soap star having an affair than a tragedy in a third world country like Kenya for example. Also we copied the idea of having handsome news teams and reporters. This originally came from America with the news reporter all being in their late 20's to early 40's but they would dominantly be female and would be good looking and the UK has copied that and put it into their news services as well.

America has influenced by the news
2) Has the increased globalisation of news improved the audience experience? How? Why?

Yes this is because of the fact that more and more people can now have an opinion on the news now and everyone has an equal chance to get their word out and really get some different opinions other than the stereotypical white people they get on every news report when they do interviews with the general public. Also with increased globalisation it's led to more and more people reporting the news as well with citizen journalism on the rise and traditional journalism on the fall with more and more people reporting the news for free.
3) Has globalisation benefited or damaged major news institutions? How? Why?

Overall I believe that globalisation has done more damage than it has benefited news institutions because of the fact that people are no longer paying for their news anymore or even TV anymore either. The BBC are consistently having to make cuts on their service because of the fact that TV licenses are at a all time low for the BBC because of the fact that the internet has replace all of the usage that TV used to have. Newspapers are now a dying format with less and less people everyday are no longer buying newspapers anymore because of the fact that with smartphones becoming a key part of the general public it's now the case that people will just read the news off their phone instead of having to go out to a corner shop and getting it. It has benefited in some way with news institutions now having more stories available to them around the world and more and more people becoming citizen journalists and helping news companies report the news but overall I think that Globalisation has done more harm than good.

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