Collective identity: blog task

1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?'

Who are we really in comparison to the media constructed by the man.
Not too long ago everything was different
Bernays proposed ideas originating the notions for the consumer boom of the early 20th century.
20th century brought empowerment and independence 
Lifestyles and self image
Internet Developments
2) List five brands you are happy to be associated with and explain how they reflect your sense of identity.

Vans - Because they are fashionable shoes and are cool to wear 
Nike - Also have great clothing
YouTube - The TV killer which provide a wider range of entertainment to the general public
Twitter - The Newspaper killer which provides funny videos and interesting news stories
Playstation - Video Game console that I use dominantly and have been using for the past 12 years
3) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean?

Style over substance is all about having to look like you know what to do but really you don't know that much. In relation to that I do believe we live in an era that is associated with this expression because more and more people focus on their social media pages and the way they are looked at to even really care about themselves in relation which is why I believe that the media is more style than substance.

4) Explain Baudrillard's theory of 'media saturation' in one paragraph. You may need to research it online to find out more.

External superficial value exceeds all that is substantial under the veneer of glitter and pretty garlands of flowers and what not.
5) Is your presence on social media an accurate reflection of who you are? Have you ever added or removed a picture from a social media site purely because of what it says about the type of person you are?

I don't use social media dominantly so I don't have a good idea when it comes to me in relation to this question.
6) What is your opinion on 'data mining'? Are you happy for companies to sell you products based on your social media presence and online search terms? Is this an invasion of privacy?

I don't mind this due to the fact that we can just say no into buying the things that they suggest and the worst case scenario is that you buy something that they suggest which isn't a bad thing it's a good it's a win win or everybody the only bad thing about it is that it's normally against people's will because they have to accept terms and conditions but that's just something we accept now as the status quo.